What does color matter in our lives?
Color is the essence of life, an expression and image, a dynamic projection, a way of being. Colors represent individuality and chorality, a fantastic and creative moment filled with emotions and feelings.
A raw material with history
We were inspired in the beauty of the Renaissance period, where nature offered a vast range of colours. Through colour, the artist tells their own story, transforming every shade into words able of conveying a profound message. Colour becomes an integral part of nature, taking on its own unique and authentic identity.
Natural, Tradition and Innovation
NearArt® is a natural dye, able of showcasing the evolution of color over time. This technique bridges the textile sector and architecture, thanks to the use of natural mineral pigments. Extracted from veins formed through millennia of geological processes, volcanic eruptions, and marble by-products, these pigments embody the earth’s beauty.
Color Palette
The NearArt® color palette includes eleven extraordinary shades, each inspired by the natural beauty and timeless charm of the earth. These colors reflect the harmonious dialogue between art and nature, offering unlimited creative possibilities. Perfect for enhancing any project, they pay homage to the history and authenticity that define NearArt®.
Label
To complete the excellence of NearArt®, a dedicated label, an exclusive hangtag, has been designed to enhance the value of textile garments. This distinctive detail celebrates the quality and authenticity of natural dyeing, conveying the unique story and innovation represented by each shade. A symbol of the perfect union between tradition, art, and sustainability.
Brochure
A dedicated brochure enriches the NearArt® experience. This material guides you through the complete discovery of the eleven shades, illustrating their meaning, natural origin, and applications. A valuable resource for fully understanding the story and essence of NearArt®.
